Thanksgiving, a time for family, gratitude, and, as it turned out for me, inspiration. There I was, soaking in the warmth of family love, when my brother's phone kept buzzing – a testament to his successful online business. Amidst the clinking of glasses and hearty laughter, a thought struck me: Why not me? Why not now? It was time for me to dive into the digital world.
The First Step - A Leap into the Unknown
My initial idea was shoes. Influenced by my brother's success, it seemed like a logical choice. But as I delved deeper, I realized it wasn’t my calling. The idea didn't resonate with me, and so, I decided to step back and reassess.
The Night of Revelation - Dreams in Pajamas
Then, during a soulful conversation with my sister, we reminisced about our childhood and realized a significant gap – the lack of representation in everyday items, particularly clothing. This conversation was the birth of Dreams and Jammies. I wanted to fill that void and create something that not only represented us but also celebrated our heritage and identity.
The 9 to 6 Hustle and the Dreamer's Spirit
Balancing a full-time job while nurturing a dream isn't easy. My days were consumed by my 9 to 6 job, but my evenings and nights were dedicated to building my dream. I researched, planned, and saved every dime. Then, in April 2020, amidst the global uncertainty, I took the plunge and placed my first order for Dreams and Jammies.
Through Thorns to Stars
The journey wasn't without its challenges. Just as Dreams and Jammies began to find its footing, I faced a personal setback – I was laid off in November 2020. This period tested my resilience, but it also taught me the value of adapting and pivoting when necessary.
Regroup, Pivot, and Rise
Returning to the workforce was a strategic step back, a regrouping move on my part. Dreams and Jammies is more than a business; it's a passion, a representation of resilience and perseverance. It’s about understanding that success is a journey with its ups and downs.
Dreams and Jammies is not just about selling pajamas. It's a narrative of empowerment, resilience, and representation. It's about a dream that keeps evolving, growing, and inspiring. Each product we create carries a story – a story of dreams woven into reality. Join us in this journey, and let's dream together.
---By Simone Edmonson 1/24/2024